Cucina Del Sul

SOCIAL MEDIA EXPANSION PACKAGE

Boosting Event Ticket Sales by 30% for Cucina in 2 months

The Challenge

Cucina tasked us with increasing brand awareness and driving sign-ups for their upcoming events, aiming for a 30% increase in revenue from previous years, exclusively through organic content.

What We Did

Recognizing Cucina's appeal to both food connoisseurs and those seeking new culinary experiences, we crafted a strategy that leveraged their unique selling proposition (USP). Cucina curates unforgettable dining events with renowned and emerging chefs, a message we prominently featured in our content.

We focused on two key demographics: Gen-Z, who love documenting their culinary adventures, and the growing expat community in Dubai. By positioning Cucina’s events as must-attend experiences, we created a sense of exclusivity and excitement.

Our approach included streamlined content infused with storytelling, emphasising the quality of the food, the expertise of the chefs, and the unique atmosphere of each event. We highlighted the brand owners' dedication and expertise, educating new audiences while reinforcing the brand’s value to existing and potential customers.

The Results

In just the first two months, we achieved our primary KPI, increasing ticket sales for Cucina's events by 30% over previous years, using only organic content. Additional achievements included:

Our ongoing collaboration has elevated Cucina to one of Dubai’s most influential food content creators, garnering features in numerous publications and articles.

By focusing on authentic, engaging content and leveraging Cucina’s unique offerings, we successfully transformed their social media presence and significantly boosted event ticket sales.

Meats and Mountains

Content/Ads Creation PACKAGE

Transforming Meats and Mountains into PR Gold

The Challenge

Meats and Mountains is an annual culinary event celebrating the art of food. Our challenge was to encapsulate the magic of the event, highlighting the vendors' expertise, culinary creations, and the overall vibrant atmosphere, to amplify the anticipated PR efforts during and post-event.

What We Did

We deployed our top-tier team of videographers and photographers, meticulously planning and executing a comprehensive content strategy. Our approach was clear and targeted, ensuring we captured the essence of the event. Key steps included strategic planning, on site execution and post-production.

Prior to the event, we collaborated with stakeholders to define the core themes and messages. We outlined the essential content types and formats needed to best represent the event’s unique appeal.

The Results

Our team seamlessly integrated into the event environment and worked to document every facet of the event. From the vibrant energy of the crowd to the intricate details of the culinary masterpieces, no moment was left unnoticed.

Post-event, our skilled editors meticulously crafted the captured footage into compelling visual narratives. By enhancing key moments and integrating dynamic storytelling elements. We produced a suite of engaging content pieces tailored for diverse PR channels.

The French Tea MAster

Marketing Strategy PACKAGE

Securing luxurious collaborations with Cartier and Premier UAE Hotels

The Challenge

Our client, a distinguished French Tea Master, sought our expertise to develop a robust marketing strategy aimed at driving growth and establishing high-value brand partnerships. She aimed to enhance her B2B presence while simultaneously building a strong personal brand.

What We Did

Identifying a niche market opportunity that the Tea Master could uniquely fill, we devised a comprehensive strategy to elevate her brand and expand her reach. We began with an in-depth market analysis to uncover gaps and opportunities, aligning our strategy with the client's strengths and market needs.

We developed a cohesive social media strategy, focusing on creating engaging content that resonates with her target audience. This involved capturing high-quality visual content that highlights her artistry and expertise. Additionally, we provided training on effective caption writing, content creation techniques, and social media best practices to ensure consistent and authentic brand communication.

The Results

Our influencer and PR outreach efforts leveraged partnerships and campaigns to amplify her brand presence and reach new audiences. This targeted approach led to successful collaborations with prestigious brands such as Cartier and various luxury hotels in the UAE, showcasing her expertise and enhancing her brand’s visibility in high-end markets.

By strategically positioning the French Tea Master in both the B2B and consumer markets, we not only boosted her brand awareness but also established her as a sought-after expert in the luxury tea industry.

PR + UGC Outreach

📍Dubai

Thesocialnajma

Personal Branding PACKAGE

Generating 20 InboundS Per Week and Achieving Rapid Social Media Growth

The Challenge

The Social Najma aimed to elevate brand awareness and highlight her services, with a goal of generating ten times more inbound leads per week.

What We Did

We focused on LinkedIn to leverage its B2B potential, creating a comprehensive strategy to establish The Social Najma as a thought leader. We developed content pillars that included instructional 'how-to' guides, insights into social media management, and business milestones. Posting five times a week, we maintained a consistent and impactful presence.

The Results

In addition to content creation, we arranged speaking engagements for The Social Najma on industry panels, further establishing her expertise. Our efforts on LinkedIn and TikTok led to rapid social media growth, achieving 15,000 followers in under six months. We successfully generated 20 inbound leads per week, doubling our initial target. The strategic content approach positioned The Social Najma as an authority in her field, building strong relationships with potential clients and industry peers. This multifaceted strategy not only met but exceeded the brand’s objectives, solidifying The Social Najma's reputation in the B2B social media landscape.

Qouz Arts Fest - Alserkal Avenue

Content/Ads Creation PACKAGE

How We Brought Qouz Arts Fest to Life Through Stunning Visual Content

The Challenge

Qouz Arts Fest - Al Serkal presented a dynamic weekend filled with live music performances, immersive art installations, delicious culinary offerings, and workshops. Our challenge was to capture the essence of this vibrant event, showcasing its diverse attractions while maintaining quality amidst the chaos.

What We Did

We embarked on a comprehensive content creation mission, deploying our skilled team to capture, film, and edit the festival's highlights.

The Results

The result of our efforts was a stunning collection of visual content that encapsulated the excitement and energy of the Qouz Arts Fest - Al Serkal. Our footage effectively conveyed the vibrant atmosphere and diverse offerings of the event, resonating with audiences and capturing the essence of this dynamic cultural celebration.

Property finder

Content/Ads Creation PACKAGE

Lead Generation: Property Finder's Impactful Dubai Community Campaign

The Challenge

The task at hand was to develop a compelling marketing campaign highlighting various communities in Dubai, with a focus on our chosen location.

What We Did

We took on the challenge by crafting a video advertisement that showcased the essence of Dubai Marina's vibrant community. This involved filming, designing, and editing the ad to perfection. Additionally, we sourced and coordinated with a suitable model to feature in the advertisement.

The Results

Our efforts resulted in a captivating video advertisement that effectively captured the essence of Dubai Marina's diverse expat community. Through meticulous filming, design, and editing, we successfully conveyed the unique lifestyle and atmosphere of this prominent Dubai neighbourhood, resonating with our target audience and driving inbound leads.

Vai - Marketing Agency

SOCIAL MEDIA EXPANSION PACKAGE

Amplifying Engagement with Tailored Social Media Strategy

The Challenge

Vai, a dynamic Marketing Agency, entrusted us with the task of managing their social media presence. The goal was to create and maintain a consistent and engaging online presence that aligns seamlessly with their brand image.

What We Did

We took a comprehensive approach to social media management for Vai, which included social media marketing (SMM) encompassing shoots, scriptwriting, and copywriting. Our team ensured that every aspect of Vai's social media content was meticulously crafted to reflect their brand identity and resonate with their target audience.

The Results

Our efforts led to a significant improvement in Vai's online presence, with social media platforms becoming vibrant hubs of engagement and interaction. By delivering compelling visual content, well-crafted scripts, and engaging copywriting, we successfully reinforced Vai's brand image and strengthened their connection with their audience, ultimately driving increased visibility and engagement.

JATHAL

Content/Ads Creation PACKAGE

Increasing Influence and Impact

The Challenge

Jathal, a growing dessert company, approached us with a need for refined content editing. The challenge lay in ensuring that the edited content maintained the company's high standards of quality and consistency.

What We Did

We undertook the task of editing Jathal's content with precision and attention to detail. Our team meticulously refined each piece of content, ensuring that it aligned seamlessly with Jathal's brand image and messaging. From video edits to written content polishing, our editing process aimed to elevate the overall quality and impact of Jathal's digital media output.

The Results

Our editing efforts resulted in a noticeable enhancement of Jathal's content across various platforms. By refining the content to better resonate with the target audience and uphold the company's brand identity, we contributed to an overall improvement in engagement and viewer satisfaction. Jathal's edited content now effectively captures the essence of their brand, further solidifying their position in the digital media landscape.

Melodica MUSIC & DANCE SCHOOL

SOCIAL MEDIA EXPANSION PACKAGE

Boosting engagement, visibility and inbound leads

The Challenge

Melodica, a prominent music and dance school, sought our expertise in managing their social media presence. The challenge was to develop a comprehensive social media strategy that included shoots, scripts, and copywriting, all aligned with Melodica's unique brand image.

What We Did

We undertook a holistic approach to social media management for Melodica, encompassing shoots, scriptwriting, and copywriting. Our team meticulously crafted each element to resonate with Melodica's brand identity and appeal to their target audience. From capturing captivating visuals to crafting compelling scripts and copy, every aspect of our strategy was tailored to enhance Melodica's online presence.

The Results

Our efforts resulted in a significant boost to Melodica's social media engagement, visibility and inbound leads. By delivering high-quality content that authentically represented the essence of Melodica, we successfully strengthened their brand image and fostered deeper connections with their audience. As a result, Melodica's social media platforms became vibrant hubs of interaction, driving increased awareness and interest in their music school.

Marketing is no longer about how loud you can shout.

The Z Touch is the ONLY Agency that understands this.